AllTrade adds ELAN, Furman and Sunfire to CI portfolio

posted on Thursday, 10th January 2019 by Steve May

home cinema  Smart home  Trade 


Alltrade has added ELAN, Furman and Sunfire to its fast-growing portfolio of Custom Installation and home automation products.

Smart home, integrated CCTV security and CI AV products from ELAN will all become available, backed by a regional training programme for installers. The appointment of Alltrade coincides with ELAN choosing the UK as its new home in Europe. From January, ELAN’s parent company, Nortek Security and Control, will run a new support centre in Nottingham, which will actively support sales, marketing and technical support for local distributors in Europe including Alltrade.

All six Alltrade Trade Counters have a dedicated training room, with an ongoing free-to-attend ELAN installer training programme starting this month. Courses are available in Brighton & Hove, Cardiff, Hemel Hempstead, Maidstone, Bournemouth and Reading.
The training calendar will be published on the Alltrade website.

“Adding ELAN’s cutting-edge entertainment and control system to our range will enable Alltrade’s growing base of CI trade customers to compete for install projects at any level,” says Steve Simper, Managing Director at Alltrade. “ELAN is a top-tier control platform with 30 plus years of experience in home and commercial automation, an award-winning user interface and broad range of competitively priced, easy-to install products. Backed by our trade counters, regional training and free planning and support services, these new brands firmly position Alltrade as one of the UK’s leading CI distributors.”

Lee Harding, Technical Director for CI at Alltrade, describes ELAN as a huge opportunity for our CI trade customers. “The brand has an enviable reputation for ease of installation and offers a wide range of compatible, branded products from remote controls to video surveillance, and HDBaseT units to install amplifiers and loudspeakers.”

Furman _SPR16Ei _Front And Rear

Furman mains power conditioners and Sunfire CI loudspeakers add premium ranges in these categories to Alltrade’s CI portfolio.

Sunfire gives Alltrade a premium installation loudspeaker brand with a range of high-performance in-wall speakers and subwoofers. The range includes ribbon tweeter equipped in-wall loudspeakers for LCR installation, dipoles for cinema applications, in-wall subwoofers and the compact, powerful Atmos Dual 6.5-inch subwoofer.

The addition of Furman brings mains power filtering, UPS and surge protection devices to the distributor, including the brand’s Merit series of rackmount power conditioners a key part of the Alltrade offering. These provide surge suppression for valuable hardware as well as EMI/RFI filtration to improve AV performance.
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Steve May

Inside CI Editor Steve May is a freelance technology journalist, who also writes for T3, TechRadar, Home Cinema Choice and ERT (amongst others).

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