Alltrade 2017 show visitors up 30 per cent, boosted by CI growth and product launches

posted on Friday, 13th October 2017 by Steve May

Alltrade  Trade show 


Distributor Alltrade has reported a boom in attendance for its annual September Trade Show. Trade visitors were up by 30 per cent on 2016’s event, prompting the organisers to hail the show an outstanding success.

“With the growth in our CI portfolio attracting more AV and home automation installers, our partner exhibitors used this year’s event as a platform to launch a wide range of new products,” says Alltrade MD Steve Simper. “Combined with our core brands showing UK-leading ranges of IRS and fibre signal equipment, the Trade Show is gaining in popularity every year.”

Held at the Epsom Downs Racecourse, the Trade Show drew in trade visitors from all across London and the Home Counties. Over 30 exhibitors showed more than 50 brands at the expo, creating a one-stop shop for TV signal distribution and CI installers in the South of the country.



The event saw a growing number of brands exhibiting. These included B-Tech, Blake UK, Blustream, Corefix, CYP, Delta, DemoPad, Fracarro, G J Electronics, Hikvision, Inverto, Labgear, MaxxOne, Niles, Promax, RDI, Sanus, Sonos, Televes, Ubiquiti, Webro and Whyte Technologies.

The event’s sponsors, TRIAX, Antiference and Global Invacom all used the event to launch a raft of new products to market. Main sponsor TRIAX, unveiled a new 4K HD modulator able to use an existing coax network to distribute UHD sources as 1080p, as well as a new range of Sky Q multi-switches (4-way, 8-way and 16-way).

Antiference had a range of products including its new third gen Conexer DMHD01R. This modulator adds a HDMI loop for a local set, IR control and USB port for USB media. The company also demonstrated the TruColour Neo HDBaseT matrix, with HDCP 2.2 and on-board CEC control system.

Long time show supporter Global Invacom used the event to demonstrate how its range of products can be used to distribute Sky Q over a fibre network via new Gateway termination Unit. The company also showed a fibre optic LNB which can distribute to a 32-way switch, ideal for multi-dwelling buildings.



New to the Alltrade Trade Show this year was Hikvision. With the brand’s portfolio of innovative IP and hybrid CCTV products now available through Alltrade, the company used the event to show off its single-wire POE CCTV cameras and DVRs.

HDL demonstrated a whole house smart home control system and smart lighting controls, using its own dedicated smart keypads in a range of colours and styles. Just across the crowded hall, one of Alltrade’s Technical Sales Executives Mark Bartlett was introducing Ubiquiti’s range of Unifi access points. Delivering robust Wi-Fi coverage around the home with a full browser interface and monitoring, the system is ideal for installers wanting an effective, easy to maintain Wi-Fi solution.

The event’s seminars on the issues surrounding clearance of terrestrial TV from 700MHz frequencies were well attended with over 100 visitors sitting in on the two sessions. Ben Roome, CEO at Digital Mobile Spectrum Ltd, underlined the opportunities for installers from the move and the and potential issues with new services entering the spectrum interfering with DTT signals.

Alltrade reports that it is already in the planning stage for an expanded show in the Autumn of 2018.

Steve May

Steve is a veteran of the UK consumer electronics industry, having covered it for
various media outlets for more than 20 years.

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