It’s boomtime for 4K says Futuresource, as UHD TVs and 4K Blu-player sales soar

posted on Friday, 19th May 2017 by Steve May

4K  UHD  Blu-ray  OLED 

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UHD TV sales are poised to grow by 38 per cent in 2017 and will account for more than a third of the worldwide TV market, suggests Futuresource Consulting. This builds on market momentum established in 2016, which saw 4K UHD TVs surpass 25 per cent of total TV sales. 

In its Worldwide TV Market Report, Futuresource reveals that the total TV market was flat year-on-year at 226 million units in 2016, after a dip in 2015. “The outlook this year is also one of zero growth, with established markets especially challenged,” says David Tett, ?Market Analyst at Futuresource Consulting. “Mature markets remain flat in the face of saturation. In a bid to entice consumers to upgrade their sets sooner rather than they would otherwise, vendors are emphasising the new features found in the latest sets – 4K UHD, OLED, High Dynamic Range (HDR), curved screens and the latest smart TV features and services.”

The report notes that 2017 is also a year in which there are no major worldwide broadcast events or digital switch-overs to lift sales.

TV prices are also becoming more volatile, in part due to availability issues and exchange rate fluctuations. The 32-inch category has seen particularly large price jumps, says Futuresource. Average retail prices in 2016 approached $550, and this is expected to rise throughout the forecast period due to increasing 4K UHD sales; escalating OLED sales in the premium end of the market; and demand for larger screen sizes.

Samsung remains the biggest selling TV brand, but it’s increasingly becoming embroiled in its battle with LG. Companies are lining up to use LG-manufactured OLED in their TVs. Recent converts include Sony, Loewe and Philips TP Vision. Samsung, meanwhile, is trying to encourage the adoption of Quantum Dot LCD TVs and use QLED branding. 

QLED Forum

“Chinese brands continue to look abroad to grow their business,” says Tett. “Hisense, a top 5 global brand, was a highly visible sponsor of the European Championship Football in 2016 and will be again for the upcoming World Cup in 2018. A foothold is being gained in the US and Europe by brands such as TCL and Hisense, as they seek to grow their business outside of their domestic market, which is slowing.”

UHD Blu-ray player sales are expected to grow by 148 per cent to 1.4 million units this year, which accounts for 8 per cent of the total Blu-ray player market. Senior Market Analyst, Jack Wetherill says, “4K UHD broadcasts are still limited largely to sports. Higher-end consumers – especially in the US and Western Europe - are turning to UHD Blu-ray players to access movie content. This growth will be aided by the release of approximately 250 UHD Blu-ray titles this year in addition to the ever-growing base of 4K UHD TV owners.”

The Worldwide TV Market and Home Video Player reports from Futuresource Consulting forecast demand for TV sets and Blu-ray & DVD Players worldwide through to 2021. 

For more information visit the Futuresource report portal.

Steve May

Steve is a veteran of the UK consumer electronics industry, having covered it for
various media outlets for more than 20 years.

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