75-inch FX750 leads Panasonic HDR10+ 4K LED LCD TV fleet at 100 Years anniversary European dealer convention

posted on Friday, 16th February 2018 by Steve May

Panasonic  4K  Trade show  HDR 

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Panasonic has unveiled a range of HDR10+ compatible LED LCD 4K TVs at its 2018 European Dealer Convention, held this week in Plama, Mallorca. The new models take a design cue from its OLED FZ950 and FZ800 line, and will work with Google Assistant and Amazon Alexa smart platforms.

The flagship LCD is the FX750. It uses the brand’s ‘Art & Interior’ design aesthetic (basically lots of glass and metal). It’ll be underpinned by the FX740 (a Currys exclusive), the FX700 and FX600.

Demonstrations of the benefits of HDR10+ dynamic metadata on the FX750 proved highly impressive. Test footage of a beach in Okinawa showed the HDR10+ model displaying far better contrast and shadow detail. Panasonic is labelling its 4K LCD TVs as having HDR-Multi support, this is a reference to HDR10+, HDR10 and HLG. There are no plans for the brand to embrace DolbyVision.

FX750

Konosuke

Other demonstrations of HDR10+ involved UHD Blu-ray footage supplied by Fox. 

Both the FX600 and FX700 have ‘Digitally Enhanced’ local dimming of the LED backlight. The FX700 and upwards are WCG (wide colour gamut) panels. For select screen sizes, the FX700 and FX600 have a ‘Switch Design’, which allows the width of the set’s feet to be adjusted to suit AV furniture. All of the models promise industry leading low input lag Game modes.

The key screen for premium installs will be the FX750 (available in 75-, 65-, 55- and 49-inches). Although not talking nits, the brand says it has improved the peak brightness performance, compared to last year’s EX750, by 20 per cent. Inside CI measured that model at around 400 nits.

The FX750 uses the same Hollywood Cinema Experience (HCX) processor as Panasonic’s 2018 OLED screens. It’s a native 100Hz edge-lit panel, with Local Dimming Pro and advanced interpolation modes to improve motion handling.

This year’s convention was a celebration of the brand’s centenary, and featured an evening in honour of founder Konosuke Matsushita (pictured above). Attending dealers were invited to take part in a sake drinking ceremony.

Steve May

Inside CI Editor Steve May is a freelance technology journalist, who also writes for T3, TechRadar, Home Cinema Choice and ERT (amongst others).

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