LG confirms Google Android TV launch

posted on Friday, 6th January 2012 by Steve May

CES  OLED  Smart  Apps  Android 

[#pageName]

LG says that it will introduce Google Android-powered TVs in the US during 2012, and launch in the UK a year later. The announcement was made prior to the official unveiling of the new sets at this year's CES.

The new screens are expected to be quite different from the failed first generation Sony-made Google sets which enjoyed a limited run in the US market. Posting on its blog, LG says the sets "combine the familiarity of Google's Android OS with the convenience and comfort of LG's 3D and Smart TV technologies, offering consumers a new and attractive home entertainment option."

The announcement heralds a second push for the connected TV market, which to date has seen all the major screen vendors develop their own proprietary portals with dedicated apps.

"LG has constantly strived to provide consumers with wider choices in home entertainment that bring the highest level of sophistication and convenience," says Havis Kwon, President and CEO of LG Electronics Home Entertainment Company. "Through Google TV, LG has merged Google's established Android operating system with LG's proven 3D and Smart TV technologies, offering consumers a new and enthralling TV experience."

The new screens will be sold on their ease of use. A new Magic Remote controller with a QWERTY keyboard is said to aid browsing and content selection.

Despite the adoption of an Android OS, LG maintains that it will continue to develop its own Smart TV platform, which it says will be on 60 per cent of the brand's 2012 flat panel TVs. 

The brand is also expected to use the International CES to kickstart its largescreen OLED range. A 55 inch model, just 4mm thin, has already been unveiled in Korea and will make its debut at the show.

So will Android-powered large screen OLED represent the new high end for the TV market? Suddenly, all the signs seem to be pointing that way.

Steve May

Inside CI Editor Steve May is a freelance technology journalist, who also writes for T3, TechRadar, Home Cinema Choice and ERT (amongst others).

Share this!

Have your say...

Sorry guests can't post comments.

Please Login if your an existing member or Register a new account.

Authors

Latest Posts

PMC adds Martin Logan to new distribution portfolio

PMC adds Martin Logan to new distribution portfolio

22

Jul

2019

posted by Steve May

Proliferation of brands and booming custom install drives expansion

More...
.
Canton intros Smart Soundbar 9 with Chromecast built-in

Canton intros Smart Soundbar 9 with Chromecast built-in

19

Jul

2019

posted by Steve May

New flagship is high-res audio compatible and multiroom upgradeable

More...
.