Habitech intros value home cinema seating range

posted on Thursday, 14th March 2013 by Steve May

home cinema  Furniture 

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Habitech is introducing a range of cost-effective dedicated cinema seating which it promises will "raise the bar for entry-level comfort and value." Available from May, the Matinee Cinema range is positioned below the distributor's Salamander line and has been designed for installers seeking an authentic theatrical seating solution at a competitive price. Habitech says it expects the classic recliners to sit comfortably with enthusiasts who typically enjoy cinema rooms specified with projectors positioned at the increasingly competitive £3,000 price point.

The distributor says it took onboard requests from dealers seeking affordable cinema seating and went direct to an East Asian furniture supplier, specifying what it claims is "the perfect powered cinema seat for price-conscious buyers." Starting at £850 trade, the Matinee Cinema range is available in four SKUs comprising a single seat and a 'love' seat wide enough for two, upholstered in either brown or black leather (pictured above).

Attention to detail appears high. The opposite arm incorporates a stainless steel cup holder, while the cushioned poly-sprung design of the seat offers lumbar and shoulder support along with an adjustable headrest. All Matinee Cinema seating features a super-quiet motor which allows them to recline to a near horizontal position, with the back and foot supports synchronise for easy, controlled operation from an inlaid armrest panel.

Habitech managing director Jonathan Pengilley maintains that the line sets a new standard when it comes to low-cost home theatre seating. "Our Matinee Cinema range is not meant to complete with Salamander, which has the quality commensurate with its price," he says, "but we're absolutely delighted with the durable craftsmanship and performance available from these new models. We hope the dealers and their customers will love them." The Matinee Cinema seats are available from May.

For more on Habitech's product portfolio, visit our Partner Page

Also read:
Sonance launches Sonarray landscape audio kit at ISE
Habitech NWDC facility off to a flying start

 

Steve May

Inside CI Editor Steve May is a freelance technology journalist, who also writes for T3, TechRadar, Home Cinema Choice and ERT (amongst others).

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