Exclusive London preview for LG curved OLED TV

posted on Friday, 12th July 2013 by Steve May



LG's forthcoming curved OLED TV made its UK debut yesterday at a product preview event organised by Currys and PC World. The new 55EA9800, which arrived from Korea only 24 hours previously, is the second iteration of the notoriously difficult to make TV panel technology. Inside CI was first in line for a hands-on OLED session.

While LG would not be pressed on a UK price or availability, the panel certainly impressed with its deep blacks and astonishingly vivid colours. While Full HD rather than 4K, fine detail performance appeared to be outstanding. The OLED screen is just 4.3mm thin and sports a back panel made from lightweight carbon fibre, which provides strength and rigidity. The set itself is moulded to a transparent base, which also incorporates two Clear Speakers. "This is the first TV to incorporate the technology," a spokesperson told Inside CI. These Clear Speaker emitters handle the high end, while the panel features downward firing mid-drivers.

Unlike rival Samsung, LG uses WRGB pixel technology for OLED. The main reason for this is the increase in contrast they provide, alongside an improved colour gamut, particularly with blues and reds, says LG. "We have an additional two million white sub pixels compared to any competing OLED products, which use AMOLED screens. Their response time is 1000 x faster than LCD."

Of course, the biggest talking point about the 55EA9800 is its curvature. According to LG, this makes the viewing experience "more immersive - the distance from the TV screen to the eye is exactly the same, from the centre to the edges," we were told. Naturally, this only applies to a single viewer in one central sweetspot. "The longer you watch the curved screen, the more immersive it becomes," insisted the spokesperson. Off angle viewing is excellent. The TV supports passive 3D. The set ships with two high-end 3D glasses made by French eyeware specialist  Alain Mikli, and two clip-ons for spectacles.

Integrators should note that this screen cannot be wall-mounted; it is designed only for tabletop viewing. It comes with a dedicated cable management sleeve designed to tidy up connecting cable spaghetti.

Meanwhile, LG says its flat 55EM970V OLED TV is now available through Harrods.

Also read:
Samsung puts high bounty on 55-inch curved OLED TV
Industry roundtable: Top TV technology trends
LG reveals £10,000 price tag for OLED TV, due July




Steve May

Inside CI Editor Steve May is a freelance technology specialist who also writes for T3TechRadarHome Cinema Choice, Trusted Reviews and The Luxe Review.

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