Epson points to B2B future with €50m investment in Europe, refocuses R&D

posted on Wednesday, 4th November 2015 by Steve May

Corporate  Epson 

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Epson has announced that it will invest €50 million in Europe over the next two years to drive growth. The move is part of an ongoing shift from consumer to business markets. Epson president Minoru Usui (pictured above) says the corporation will concentrate on creating its own core components moving forward. “The time has come to focus on our customers, not the competition,” he declared at a corporate press briefing in London.

The company is currently ploughing 6 per cent of its annual turnover into R&D. Usui-san says the brand’s focus will be on areas where it can make a significant contribution – printing, visual communications, quality of life and manufacturing. “As a result we are moving into some exciting areas – wearables, labour saving robots and printers with super high capacity,” has says. “Our strategy plan and innovation pipeline are bearing fruit. In 2014 our share price was one of the top performers on the Tokyo stock exchange. Epson’s future lies in the values of its past.”

Also speaking at the briefing, Senior Vice President of Epson Europe Rob Clark says the company is increasing its regional workforce by 10 per cent, opening new offices in Berlin, Munich, Lisbon and Madrid.

Key to Epson’s B2B strategy is its growing range of WorkForce Pro and WorkForce Pro RIPS (Replaceable Ink Pack System) business inkjet printers, which it believes will drive a shift from laser to business inkjet printing technology in medium to large sized corporations. Industry research firm IDC has reported that business inkjet printing represents a €38 billion market opportunity in Europe. 1 in 4 printers (that’s 2.2 million units) sold into office environments in 2014 were based on business inkjet technology.

Interactive PJ (1)

Movero Pro

However the company is also investing heavily in display technologies, from ultra short throw interactive projection systems, like the EB-1430Wi  to a new generation of Moverio Smart glasses (pictured above).The latest model, the Pro BT-2000, is pitched squarely as a workplace tool. An iteration of the BT-200, it features a new, rugged design, allied to a 5MP 3D camera with three-dimensional depth sensing, able to detect the size and spatial positioning of objects in relation to each other. The system also boasts a proprietary Epson inertial measurement unit (or IMU sensor) for accurate head tracking or indoor positioning. It can be connected to keyboards, mice and headsets, via Wi-Fi and Bluetooth.  

For more stories on Epson’s product range, visit our partner page here. For more pictures from the Epson event, fire up our Photo Gallery below.

Steve May

Inside CI Editor Steve May is a freelance technology journalist, who also writes for T3, TechRadar, Home Cinema Choice and ERT (amongst others).

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