AWE announces digital CI consumer magazine

posted on Friday, 11th January 2013 by David Slater

Residential 

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Leading CI distributor AWE is reaching out directly to consumers with a digital magazine about "home and lifestyle technology". The quarterly marketing initiative, called Kotekuh, is intended to generate new leads for installers by showing how technology can be integrated into properties.

"Homeowners are now more design and technology conscious than ever before," says AWE MD Stuart Tickle. "We wanted to come up with a fresh way of generating new leads for our dealers whilst also providing them with suitable content that they can present to their customers to help when selling in technology ideas.  It's important for homeowners to see what can be achieved and to understand that it won't obscure the design of the property.  We'll provide this by featuring in-depth case studies with great photography."

Kotekuh, which will be published quarterly, will feature a combination of installations and "complementary products." To accompany the publication, AWE has established the Kotekuh Concierge, a service to provide readers with more information on featured products and installations. The reader can call or email the concierge who will record the enquiry and pass it onto an appropriate AWE approved 'Kotekuh dealer'. 

"We believe that the concierge service provides an added benefit to our dealers as it will allow us to direct qualified potential business their way" explains Tickle.  "As well as using our CI dealer database, we're in the process of appointing a select number of Kotekuh dealers who are able support a wide range of products we supply."

For more information about Kotekuh visit the kotekuh website. Dealers interesting in becoming  'Kotekuh' approved should contact AWE Sales on 01372 729 995.
For more on AWE Europe visit our partner page.

Also read:
AWE forms mega-screen Technical Services division

David Slater

David Slater started his writing career with SVI writing a popular column, he has also guested on publications like Home Cinema Choice and
Living North

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