Meridian Audio sells the benefits of Hi-Res Audio at educational trade day

posted on Tuesday, 5th July 2016 by David Slater

Trade  High Res Audio  Meridian Audio 

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Meridian Audio recently invited over 50 CI dealers and smart home professionals to its Huntingdon HQ, to experience its latest technology and learn more about High Res Audio. And Inside CI was there.

Attendees were given the opportunity to attend three different workshops, looking deep into the technology behind Hi-Res Audio and how it can be applied in real-life projects. Meridian CTO Richard Hollinshead led a discussion about the technology behind the various codecs, and why they’re superior to lower resolution audio (no argument from us).

A variety of audio recordings were used to demonstrate the differences, and how Meridian’s Sooloos solution can be used to main fidelity across an audio ecosystem. Daniel Lee of Media Max commented: “We are increasingly using Sooloos on our projects and it’s great to see how easy it is to add zones and additional storage.”

During the day, Meridian’s home theatre area provided a showroom, with Barry Sheldrick, Director of Sales, demonstrating the benefits of HRA. Using a range of musical performances and movie clips, Sheldrick showed that Hi-Res Audio wasn’t just about volume clarity, but provides greater nuance and depth for subtler moments, giving a much richer audio experience.

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One big talking point was Meridian’s complimentary Design and Specification Service, and how it can be used to integrate Hi-Res Audio into residential projects, presented by Matt Holland, Business Relationship Manager, and Hugo Fitzjohn, International Sales Consultant. The duo demonstrated how the Design and Specification Service can be a valuable tool for installers, simplifying design and speaker optimisation.

The jam-packed day concluded with an insight into the collaboration between Meridian and Jaguar Land Rover, with a talk from Mark Truman of JLR’s Special Vehicle Operations unit. Truman explained more about the Meridian in-car audio experience. Then Jason Chadda of Silverlining Furniture, explained the company’s partnership with Meridian, displaying a number of finishes that can be applied to Meridian’s speakers. Helpfully, Silverlining can provide integrators with completely bespoke, hand-crafted, luxury cabinet finishes across Meridian’s free-standing loudspeaker range. Interior designers will love this!

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Daniel Lee concludes: “As always when I visit Meridian, I came away with a huge amount of practical knowledge that I have no doubt will help our business going forward. The range of technology on show and the level of hospitality from Meridian makes it a fantastic place to bring customers to show them the possibilities for a home audio solution, and get them excited about bringing Meridian into their lives.”

For more on Meridian Hi-Res Audio, visit our partner page here.

David Slater

David Slater started his writing career with SVI writing a
popular column, he has also guested on publications like Home Cinema Choice and
Living North

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