4K UHD stars in Sony TV ad campaign, NuVo gets Crestron support, AMX adopts Sense

posted on Saturday, 9th November 2013 by Steve May

CES  4K  Wireless 

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4K stars in new Sony TV and cinema ad campaign...
Sony has launched a high-profile TV and cinema advertising campaign to promote its 4K Ultra HD X9 TV range. The ad, which features millions of colourful petals exploding from a volcano, was filmed in Costa Rica using the company's professional F55 and F65 cameras, used on recent blockbuster movies Oblivion and After Earth.

The theatrical slot, which accompanies Thor The Dark World and The Hobbit: The Desolation of Smaug, will itself be seen in 4K resolution. Gildas Pelliet, Head of Marketing for Sony Europe, declared: "Sony is famous for creating iconic commercials. We wanted to create a visually impressive and artistic advert that best demonstrates what you experience with a Sony 4K TV - 4 times the detail of current Full HD TVs. The ad has a cinema-like experience with pin sharp images and dramatic scenery." Earlier this year, Sony used Wimbledon for a micro ad campaign to promote 4K. Sony isn't likely to to be the only beneficiary of this latest campaign. Expect awareness for 4K in general to soar.

Crestron and BitWise embrace NuVo system integration...
NuVo system integration is becoming increasingly ubiquitous. Crestron has recently released a driver to integrate the wireless audio echnology into its control ecosstem. Any Crestron control device can be used to navigate a NuVo system, select zones and content, adjust volume and more. The driver is available for free download on the Crestron Integrated Partner Program page. 

NuVo, distributed by Habitech, has also released a module which allows its wireless multi-room audio solution to be controlled via BitWise controllers; the module is available to integrators through the BitWise dealer store. The BitWise module will scan a network to detect any NuVo components, and then duly allow control from a BitWise room remote or a BitWise app for smartphones and tablets. Additionally, with the BitWise BC1 and BC2 controllers, additional functionality is possible through system macros. Installers can determine preset volumes, create party buttons or include a 'Goodnight' macro to turn off all zones.

Mark Buster, co-founder and CTO of BitWise says the modeule "takes less than a minute to add to a project, and installers have the option to customise the user interface however they like…"

Philips Lifestyle becomes Woox…
Following the collapse of its sale to Funai, Philips Lifestyle Entertainment division will become a stand alone subsidiary called WOOX Innovations, headquartered in Hong Kong. The subsidiary says it will continue to build on its Fidelio range of audio products.

AMX adopts Sense Charity...
AMX has adopted Sense as its chosen corporate charity. A national organisation that supports and campaigns for children and adults who are deafblind, Sense provides tailored support, advice and information as well as specialist services to all deafblind people, their families, carers and the professionals who work with them. The company says it will work in partnership with Sense to raise both awareness and contributions.

Sony President Kaz Hirai to deliver International CES keynote…
Sony President Kaz Hirai will deliver the opening morning Tech Titans keynote address at the 2014 International CES. "Sony is a global brand synonymous with innovation and cutting-edge technology," said the CEA's Gary Shapiro: "There is no better way to kick off the world's greatest innovation event than a keynote from one of the leading brands in the industry,  bringing content and technology together to transform  the way we live, work and play." 

Steve May

Inside CI Editor Steve May is a freelance technology journalist, who also writes for T3, TechRadar, Home Cinema Choice and ERT (amongst others).

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